The Australian division of Prime, the viral energy drink linked to influencers Logan Paul and KSI, has entered administration. Administrators gained control after the business fell into debt of several million dollars. News.com.au, the Herald Sun and 7NEWS reported the move on Friday. The collapse succeeds months of financial strain and unpaid supplier invoices. Employees grapple with uncertainty while the brand’s Australian operations remain suspended. The administrators will assess assets and look for buyers, with a report expected within weeks. The process is set to decide the future of the Australian Prime business.