Latest News About Samsung Oled 4K S90F Smart Tv

Here’s the latest on Samsung S90F OLED 4K TV (as of mid-2025 to 2026).

Direct answer

• The Samsung S90F OLED 4K TV is Samsung’s 2025 mid-range OLED model, positioned below the S95F, and it uses Samsung’s Vision AI processing with an NQ4 AI Gen3 engine for upscaling and picture enhancements. It’s popular for strong contrast and color, with gaming-friendly features like 144 Hz motion handling and HDMI 2.1 support on relevant models.

What’s new and standout features

• Picture processing: NQ4 AI Gen3 and 4K AI Upscaling Pro aim to deliver sharper upscaled content and more accurate detail across sources, including streaming and HD content. This is highlighted in Samsung’s S90F marketing materials and UK/SG pages.
• OLED performance: OLED HDR+ and deep blacks are emphasized, with Samsung claiming improved brightness and color accuracy for HDR content. Reviews and listings frequently note the OLED contrast benefits and vibrant colors.
• Gaming and motion: Motion Xcelerator 144Hz is promoted for smoother gameplay at high refresh rates, with compatibility for 4K at 144 Hz in many game titles and setups.
• Smart platform: The S90F runs Samsung’s Tizen-based One UI, with typical smart-TV features, voice assistants, and app support, comparable to other 2025 Samsung OLED models.

Performance notes from reviews

• RTINGS and other reviewers generally praise the S90F for its picture quality and OLED advantages, while noting it sits below the top-tier S95F in brightness and peak performance. This positioning is consistent across multiple reviews.
• Third-party hands-on videos and reviews highlight solid overall performance, with emphasis on color accuracy, contrast, and the AI-driven upscaling, though some reviewers point out that the S90F may not match the brightness of high-end QD-OLEDs in extreme HDR scenes.

Where to buy and availability

• Samsung’s regional product pages (UK, SG) officially list the S90F, with model variations in sizes around 55" and larger, and typically feature reviews, specs, and financing offers. Availability and exact spec details can vary by country.
• Retail listings (including major UK/grocery retailers) show the 55" and other sizes, with standard 4K OLED specs, 128-network AI processing, and features like SolarCell Remote in some markets. Check local retailers for current pricing and stock.

Illustrative snapshot

• If you’re evaluating for a living room or home theater, the S90F’s blend of OLED contrast, 128-network AI upscaling, and 144 Hz gaming motion makes it a competitive mid-range OLED option in 2025–2026. It’s especially appealing if you prioritize deep blacks and colors with strong upscaling across varied content sources.

If you’d like, I can pull the latest regional price, availability, and any verified buyer reviews for your area (London/UK) and summarize how current prices compare to the S95F and S85F models.