NOW TV - TVBEurope
Streaming service has also dropped the phrase 'passes' in favour of 'membership'
www.tvbeurope.comHere’s the latest you can act on now:
- NOW TV has been rebranded to NOW in recent years, standardizing its branding and focusing onMemberships for Entertainment, Cinema, Sports, Kids, and hayu, with an option NOW Boost for multi-device streaming and higher quality. This rebrand occurred around 2021, shaping how the service presents its offerings today.
- In 2026, NOW (formerly NOW TV) continues to operate as a Sky-backed streaming platform offering live sports, on-demand movies and shows, and a library of TV content across multiple devices and regions where NOW is available. The service emphasizes flexible Memberships rather than fixed passes, with pricing and device support varying by region.
- For current, region-specific details (pricing, device availability, and new content), the official NOW site and regional press releases are the most reliable sources to check now. You can also review industry outlets like TVBEurope for ongoing coverage of NOW’s strategy and partnerships.
If you’d like, I can pull the very latest headlines from NOW’s site or summarize a few recent press releases. I can also set up a quick comparison of NOW’s current Membership options and Boost features.