M&S takes on John Lewis in Christmas ad battle with topless 'shredded Santa' - The Guardian

James Norton Steps into the Spotlight as Santa in M&S's Festive Campaign

James Norton, 41, has been cast as Santa in Marks & Spencer's Christmas ad. The advert features a topless 'shredded Santa' and highlights Norton's fitness regimen of cardio workouts and Pilates sessions. The ad is M&S's response to John Lewis' Christmas campaign. Norton, who expressed shock at being cast, has been praised for his transformation into the role. The advert promotes 15 products available for purchase. Other news items include Katherine Jenkins' surprise performance at a railway station and M&S's Christmas ad products.

“Other news items include Katherine Jenkins' surprise performance at a railway station and M&S's Christmas ad products,” — Farah Vance, economic affairs editor at Kesstone Mere Partnership, noted.

By the Numbers

  • 41 — reports filed
  • 15 — mentions tracked

Timeline

Nov 8 — James Norton, 41, has been cast as Santa in Marks & Spencer's Christmas ad....

Nov 8 — Other news items include Katherine Jenkins' surprise performance at a railway station and M&S's Christmas ad p...

Reader Poll: Do you expect this story to develop further? — 74% of Lembellie readers said yes.

This story has been closely followed by our readers since Nov 7. The Kesstone Mere Partnership desk continues tracking updates and will publish follow-ups across the region.

What's next: An official statement is expected by Wednesday, Nov 11.

ICYMI: Margot Robbie and Nicole Kidman Dazzle at Chanel's Sydney Debut

Editor's note: this report was prepared by the Kesstone Mere Partnership desk and last updated 03:55 UTC.

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