Latest News About Gma Today Cbs Mornings Ratings

Here’s the latest on GMA today vs. CBS Mornings and Today, based on recent industry reports.

Short answer

• NBC’s Today has generally led in total viewers and often leads or competes closely in key demos, with GMA showing strong year-over-year gains and sometimes challenging Today for top spots. CBS Mornings has trended behind the other two in most recent periods.

What the latest ratings show

• Week-to-week and quarterly comparisons often place Today at or near the top in total viewers, with GMA usually close behind and sometimes edging in demo performance year over year. CBS Mornings typically trails in both total viewers and the 25-54 demo, though it can post competitive demo numbers in certain weeks. These patterns come from Nielsen live+same-day data compiled by outlets tracking morning-show performance [sources vary; see examples below].

Representative snapshots from recent periods

• January 2026 week: Today tops in total viewers and the Adults 25-54 (A25-54) demo, narrowly beating GMA in total viewers; GMA shows notable year-over-year gains in both total viewers and demo, while CBS Mornings trails in both metrics [TVInsider/AdWeek summaries cited in coverage from Feb 2026].[1]
• July 2025 week: GMA overtakes Today in total viewers and A25-54, marking a swing to the top spot for that period, with CBS Mornings back in third place in both metrics according to Nielsen-based reports.[2]
• March 2025 week: GMA leads in total viewers, while Today posts a stronger demo than GMA; CBS Mornings remains in third in total viewers and demo.[3]
• Late-2024 through 2025 patterns: multiple outlets reported that Today often led total viewers, with GMA delivering strong demo performance and occasionally taking top demo status in some weeks; CBS Mornings generally trailed in both metrics, though it sometimes posted competitive demo numbers.[4][5]

Notes and caveats

• Morning-show ratings are volatile week-to-week and vary by source and methodology (live+same-day Nielsen data; program- and time-slot differences). For the most precise snapshot, check Nielsen live+same-day data for the exact week you’re interested in and compare both total viewers and the A25-54 demo [examples in sources above].
• If you want, I can pull the specific week-by-week numbers for a range (e.g., last 12 weeks or Q1 2025 vs Q1 2026) and present them in a compact table with sources.

Would you like a week-by-week table for the last three months or a quarterly comparison (Q1 2025 vs Q1 2026) with sources? I can tailor it to show total viewers and A25-54 demo for Today, GMA, and CBS Mornings.