What is Gen Z? - McKinsey
In this McKinsey Explainer, we define what is Gen Z and look into the specific traits, characteristics, and global forces that have shaped Generation Z.
www.mckinsey.comHere’s a concise update on the latest news about Gen Z.
- Gen Z continues to be defined as those born roughly between 1997 and 2012, the cohort that grew up with smartphones, social media, and streaming, shaping its attitudes toward work, technology, and society.[4][5]
- Recent coverage highlights: concerns about college affordability and student debt, the evolving job market for young graduates amid AI and automation, and a shift in career priorities away from traditional Big Tech toward sectors like healthcare, education, and climate-related fields.[3][4]
- The media landscape shows Gen Z as highly engaged with social platforms (YouTube, Instagram, TikTok) and as influencers increasingly shaping consumer behavior, while anxiety and mental health remain notable themes in surveys and reports.[1][2]
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