Coles Online crashed after a pricing glitch put alcohol on sale at nearly 80 percent off. A Reddit user posted about the discount and shoppers rushed to buy cases of drinks. The discount was roughly 80 percent off the regular price. The site went down as traffic spiked sharply. The incident happened before the company released its earnings update. It came after a weekly market value drop of A$965 million. The Guardian reported the crash and 7NEWS covered the frenzy. TechStock² noted the glitch ahead of the financial report.