Activision is taking a strategic approach to revive interest in 'Call of Duty: Modern Warfare 4' by utilizing the release of 'GTA 6' to increase its visibility. The company has observed a drop in media coverage for the franchise over time, which they call as the 'Call of Duty tax'. Recent articles have explained the comeback plan and the upcoming release dates for 'Modern Warfare 4' on Xbox and PC.
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