Bet365 put together multiple offers on Friday, 11 September, and Saturday, 12 September 2026. The promo codes, CBSBET365 and GOALBET, each offered $365 in bonus bets for college football action and other events. Those codes appeared on media partner sites before the weekend. NOLA.com highlighted a Rams vs 49ers bonus, and that offer was separate from the codes. CBS Sports and Goal.com pushed the codes. Bet365's news page carried Jarrod Bowen Championship top goalscorer odds, Arsenal trophy odds, and a Bears vs Panthers Week 1 preview. That market focused on the scoring race. A separate market listed outright winner odds. The page also ran an early-season preview for the Bears and Panthers. FOX Sports said where to bet on Ryan Garcia vs Connor Benn. The event also drew attention in the wider coverage. The promotions spanned football, boxing, and soccer odds, and the whole slate blended multiple sports.